Ella Blixt and Robert Kretzschmar are "It's a Musical". In 2006 they had got to know each other at common concerts with their current projects that time. Ella had still lived in the Swedish city of Malmö by then recording songs under the name of "Bobby Baby" when Robert had drawn up first ideas of his notion of pop music with his duo "Lady Boy". Few months later, Ella also moved to Berlin. First common songs were written. In 2008 they released their first album on Morr Music.

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