The Go Find


The Go Find
Brand New Love

out: 07.02.2014

The Go Find: Brand New Love







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Brand New Love

It could happen anywhere, anytime, to anyone. Something so good you’re not quite ready for it. So simple it’s impossible to understand.
Brand New Love is not the boy meets girl story you see in movies. It’s most definitely a love record, but from a myriad of fresh viewpoints: sweet/bittersweet, happy/sad, melancholic/joyous and at times even a tad philosophical. Every shade, flavor and expression of that lovely four-letter-feeling that’s unmistakably a part of human nature is scrutinized, dissected and wrapped up again in beautifully crafted songs or blended into poppy tracks, like only The Go Find write.
But there’s more.
What previous The Go Find records only hinted at becomes very apparent on the new album: the band stirs a big chunk of love for eighties pop music into 21st century pop songs. On Brand New Love, the decade of the New Romantics shimmers through in every song. But The Go Find treats those classic eighties sounds in a surprisingly fresh manner: a mix of indie, electronics and some smooooth synth-loving, combined with the already well-known The Go Find sound.
Listen to the opening track Jungle Heart, for instance: when the swirly synths pop in, the song turns into a dance track: your feet won’t be able to resist the beat. The Lobby is Sexual Healing finding new ways to dance with I Want To Know What Love Is: The Go Find surprises us with this beautiful track about someone who’s tired of waiting for that special someone. If the lyrics weren’t so plain honest heartbreaking, it just as well might become a song you’d like to hear at your wedding.
The synth bass in Your Heart that surfaces halfway through the song, makes you want to drive your car through a hot Italian summer night, while We Run is hazy as clouds of morning mist that are about to evaporate in the first beams of sunlight. The Message sounds catchy and harbors a wonderful guitar interlude. Japan is all about the girls winning, and Summer Boys is a beautiful song about a friendship between young boys - a sister song to Adrenaline on Stars On The Wall.
It’s hard not to fall in love with this record. So don’t be too surprised when Brand New Love grows into your brand new love. Just listen and ‘follow what you feel’, as Lou Barlow urges us to do in his fantastic (Sebadoh) song of the same name.


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